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Gabler Verlag
Organizing Cross-Functional New Product Development Projects : The Phase-Specific Effects of Organizational Antecedents
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About this Product
On the basis of a survey conducted with 133 project managers, Tobias Huth presents an empirical analysis of the organizational success drivers of cross-functional new product development projects. It is shown that certain antecedents should be permanently employed, while others should be managed dynamically.
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