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Organizations in the Face of Crisis : Managing the Brand and Stakeholders

Printed Book
SR 475
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SR28Per Month/24 months
Author:Tafoya, Dennis W.
Date of Publication: 2013
Book classification:Business & Management,English Books,
No. of pages:196 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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Printed Book

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SR475
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About this Product

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.
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Specifications

SKU9781349455294
Manufacturer Number9781349455294
year published2013
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