ManagementOrganizations in the Face of Crisis : Managing the Brand and Stakeholders
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Item 1 of 1
SKU 9781349455294Publishing Ref 9781349455294
Palgrave Macmillan
Organizations in the Face of Crisis : Managing the Brand and Stakeholders
Printed Book
SR 475
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SR28Per Month/24 months
SKU 9781349455294Publishing Ref 9781349455294
Author:Tafoya, Dennis W.
Date of Publication: 2013
Book classification:Business & Management,English Books,
No. of pages:196 Pages
Format:Paperback
This book is printed on demand and is non-refundable after purchase
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About this Product
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.