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International Product
  1. Online Place Branding: The Case of Hong Kong
Item 1 of 1
International Product
Item 1 of 1

Online Place Branding: The Case of Hong Kong

Printed Book
SR 272
Inclusive of VAT
Sold as: EACH
SR16Per Month/24 months
Author:Lam, Phoenix
Date of Publication: 2022
Book classification:Business & Management,English Books,
No. of pages:204 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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Printed Book

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SR272
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About this Product

Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.

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Specifications

SKU9780367695798
Manufacturer Number9780367695798
year published2022
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