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Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World

Printed Book
SR 630
Inclusive of VAT
Sold as: EACH
SR38Per Month/24 months
Author:Haugtvedt, Curtis P.
Date of Publication: 2005
Book classification:Business & Management,English Books
No. of pages:574 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web ( 99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac
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Specifications

SKU9780805851557
Manufacturer Number9780805851557
year published2005
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