Business & ManagementOnline Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
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SKU 9780805851557Publishing Ref 9780805851557
Psychology Press
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
Printed Book
SR 630
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SR38Per Month/24 months
SKU 9780805851557Publishing Ref 9780805851557
Author:Haugtvedt, Curtis P.
Date of Publication: 2005
Book classification:Business & Management,English Books
No. of pages:574 Pages
Format:Paperback
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About this Product
This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web ( 99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac