Nokia Strategic Analysis. Evaluation of the decision to return to the mobile telephone market

Project Report from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 16,00/20,00, course: Strategic Management, language: English, abstract: This papers aim is to investigate, if it is a good decision for Nokia to go back to the mobile telephone market by utilising different stratec management tools (SWOT, Five Forces, PESTEL, etc.). The report will start analyzing the evolution of the market of mobile phones and Nokias role in it. Then we will move on to the companys strategy in former times and its success factors. Next point will be the external analysis (SBU, breakthrough resources and capabilities, competitors and the industry). Afterwards we will analyze the current strategic plan of Nokia and a predictable forecast for Nokias evolution according to future events such as the launch of the new iPhone. Finally this report will contain an evaluation on Nokias decision: to what extent we believe, as a consulting professional group, it is positive or negative for Nokia to return to the market.