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News

Improved: How Americas Newsrooms Are Learning to Change

Printed Book
SR 324
Inclusive of VAT
Sold as: EACH
SR19Per Month/24 months
Author:McLellan, Michele
Date of Publication: 2007
Book classification:Learning Languages,English Books,English Books,
No. of pages:160 Pages
Format:Paperback

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About this Product

As news organizations adapt to a changing media landscape, strategic learning is critical for organizations that want to increase their audiences and maintain journalistic quality.<strong> <i>News, Improved: How Americas Newsrooms Are Learning to Change</i> </strong>shows how leadership, goal-setting and staff development improve the culture of the newsroom and the content of the news product-both key drivers of audience appeal. Learn how American newsrooms are becoming more adaptive and creative, fueled by continuous, strategic training. <i><strong>News, Improved</strong></i> focuses on the lessons learned from $10 million in training and research projects funded by the John S. and James L. Knight Foundation, including Tomorrows Workforce, a partnership of major news corporations, more than 50 national journalism professional and mid-career teaching organizations, and one of the nations most prestigious schools of journalism. The four-year project was conceived to show how strategic investments in newsroom training and professional development can improve the appeal and value of quality journalism. It is based at the Medill School of Journalism at Northwestern University.
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Specifications

SKU9780872894198
Manufacturer Number9780872894198
year published2007
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