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New Technologies and the Firm: Innovation and Competition

Printed Book
SR 225
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Author:Swann, Peter
Date of Publication: 2020
Book classification:Business & Management,English Books
No. of pages:402 Pages
Format:Paperback

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About this Product

Originally published in 1993 this book presents the findings of 14 teams involved in a research initiative to examine the initiation and resonse to innovation in firms. It draws together the many strands which were discovered to influence the successful generation and adoption of new technologies. The core issues in technology management are looked at, including skills and expertise, markets and marketing, finance and the issue of technology collaboration both on a domestic and international basis. Technology is shown to be at the very heart of corporate strategy and policy formation.

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Specifications

SKU9780815359494
Manufacturer Number9780815359494
year published2020
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