Motoring the Future : VW and Toyota Vying for Pole Position
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SR 199
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SKU 9781349335244Publishing Ref 9781349335244
Author:Wimmer, Engelbert
Date of Publication: 2011
Book classification:Business & Management,English Books
No. of pages:288 Pages
Format:Paperback
This book is printed on demand and is non-refundable after purchase
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About this Product
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.