The Viral Video Manifesto - Why Everything You Know is Wrong and How to Do What Really Works

The Viral Video Manifesto - Why Everything You Know is Wrong and How to Do What Really Works

Printed Book
Sold as: Each
Author: Stephen Voltz
Date of Publication: 2012
Book classification: Business & Management,
No. of pages: 240 Pages
Format: Paperback
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    The Viral Video Manifesto: Why Everything You Know is Wrong and Howto Do What Really Works--------------------------------------------------Creating the next YouTube blockbuster is easier than you think! Includes" more than 100 QR Codes linking to successful viral videos! ""These guys"are the viral experts, and they show you the way in clear, concise" language. This is the first recipe for virality that I buy."" (Kent"Nichols, cocreator of viral phenomenon AskANinja.com). One Saturdaymorning in 2006, Stephen Voltz and Fritz Grobe dropped 500 Mentos mintsinto 100 bottles of Coke in front of a video camera. Their video wentviral in a matter of hours, and before they knew it, David Letterman,Conan O'Brien, and NPR were calling. Since then, more than 100 million" people have watched ""The Extreme Diet Coke & Mentos Experiments"". Why?"" Because Voltz and Grobe did everything right. Now, in ""The Viral Video"" Manifesto"", they explain how you can make a video guaranteed to pack"a major punch by applying four core principles: Be True...Don't fake" it. Make it real" awayand It's All About Humanity...An emotional connection is the key tosharing.--------------------------------------------------Author Biography: Stephen Voltz and Fritz Grobe are the creators ofthe viral video studio EepyBird. The recipients of four Webby Awardsand two Emmy nominations, they have been featured in the New York Timesand the Wall Street Journal and on the cover of Advertising Age.
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