Mass Customization : Engineering and Managing Global Operations

Mass customization (MC) has been hailed as a successful operations strategy across manufacturing and service industries for the past three decades. However, the wider implications of using MC approaches in the broader industrial and economic environment are yet not clearly understood. In addition, monographs on MC place only a small emphasis on the design and implementation of mass customized services. Mass Customization: Engineering and Managing Global Operations presents emerging research on the role of MC and personalization in todays international operations context. The contributions cover a range of MC issues including global outsourcing, resource economics, technology, and quality management, among others. The book also covers MC topics that are relevant in the service sector, such as customer relationship management and learning curve modeling, in addition to case studies in the service industry (financial, health care, communications, etc).

Mass Customization: Engineering and Managing Global Operations is a valuable text for mass customization researchers and practitioners. Researchers will find within the book a selection of chapters prepared by internationally renowned authors, comprising most of their recent research in MC. Engineering professionals will be drawn by the vivid discussion of operational aspects and methods of MC, as well as by the selection of cases illustrating their practical application.