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Routledge
Marketing without Advertising: Brand Preference and Consumer Choice in Cuba
SR 358
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SR21Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.
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