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International Product
  1. Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business
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International Product
Item 1 of 1

Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business

Printed Book
SR 238
Inclusive of VAT
Sold as: EACH
SR14Per Month/24 months
Author:Stroud, D.
Date of Publication: 2013
Book classification:Business & Management,English Books,
No. of pages:264 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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Printed Book

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SR238
Incl. VAT
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About this Product

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
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Specifications

SKU9781349350957
Manufacturer Number9781349350957
year published2013
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