Negotiating with Tough Customers - Never Take "No" for a Final Answer and Other Tactics to Win at The Bargaining Table
Why Customers Really Buy - Uncovering The Emotional Triggers That Drive Sales
Promotional Marketing
6th Edition - How to CreateImplement & Integrate Campaigns that Really Work
Selling: Building Partnerships
9th Edition
Essentials of Marketing Research
Advertising and Promotion
10th Global Edition
The Power of Real-Time Marketing Marketing - How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
Perfect Phrases for the Sales Call
Managers Guide to Marketing
Advertisingand Publicity (Briefcase Books)
Foundations of Marketing
Principles and Practice of Marketing
Beyond The Sales Process - 12 Proven Strategies for a Customer-Driven World
