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Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition

Printed Book
SR 397
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SR24Per Month/24 months
Author:Kolb, Bonita M.
Date of Publication: 2013
Book classification:Business & Management,English Books,
No. of pages:202 Pages
Format:Paperback

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About this Product

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

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Specifications

SKU9780415626972
Manufacturer Number9780415626972
year published2013
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