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International Product
  1. Market-Led Strategic Change: Transforming the process of going to market
Item 1 of 1
International Product
Item 1 of 1

Market-Led Strategic Change: Transforming the process of going to market

Printed Book
SR 410
Inclusive of VAT
Sold as: EACH
SR24Per Month/24 months
Author:Piercy, Nigel F.
Date of Publication: 2016
Book classification:Business & Management,English Books,
No. of pages:604 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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Printed Book

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SR410
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About this Product

This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.

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Specifications

SKU9780415834278
Manufacturer Number9780415834278
year published2016
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