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Managing Sustainable Business : An Executive Education Case and Textbook

Printed Book
SR 281
Inclusive of VAT
Sold as: EACH
SR17Per Month/24 months
Author:Lenssen, Gilbert G.
Date of Publication: 2019
Book classification:Business & Management,English Books
No. of pages:730 Pages
Format:Paperback

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About this Product

The case studies reflect the complexity, ambivalence and uncertainty of real managerial life "in the trenches"

The cases are framed from the premise that no business can be sustainable without being profitable and delivering competitive returns on investment

They offer insights how sustainable profitability can be enhanced by integrating context issues into the business model

The texts give useful background information and framing written for managers. They are easy accessible without reducing the complexity of the issues at hand. References for further reading are provided for each part

The entire book can be used as a course book for an executive education module Per part, a few case studies can be selected. Each part is introduced by setting out the key concepts and challenges. The opening chapter "Managing Sustainable Business in a Global Context" can be used as a preparatory

reading to the module

ABIS, The Academy of Business in Society provides a space on its website supporting this book with open access for course leaders

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Specifications

SKU9789402416343
Manufacturer Number9789402416343
year published2019
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