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  1. Managing Social Media and Consumerism : The Grapevine Effect in Competitive Markets
Item 1 of 1
Item 1 of 1

Managing Social Media and Consumerism : The Grapevine Effect in Competitive Markets

Printed Book
SR 346
Inclusive of VAT
Sold as: EACH
SR21Per Month/24 months
Author:Rajagopal, .
Date of Publication: 2013
Book classification:Business & Management,English Books
No. of pages:280 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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Printed Book

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SR346
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About this Product

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
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Specifications

SKU9781349448401
Manufacturer Number9781349448401
year published2013
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