Business & ManagementManagement and International Review : Can Multinationals Bridge the Gap Between Global and Local?
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Item 1 of 1
SKU 9783409124478Publishing Ref 9783409124478
Gabler Verlag
Management and International Review : Can Multinationals Bridge the Gap Between Global and Local?
Printed Book
SR 346
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SKU 9783409124478Publishing Ref 9783409124478
Author:Noorderhaven, Niels
Date of Publication: 2003
Book classification:Business & Management,English Books
No. of pages:120 Pages
Format:Paperback
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About this Product
Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration. They face strong incentives to maximize economies of scale in research and development, purchasing, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.