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Management and International Review : Can Multinationals Bridge the Gap Between Global and Local?

Printed Book
SR 346
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SR21Per Month/24 months
Author:Noorderhaven, Niels
Date of Publication: 2003
Book classification:Business & Management,English Books
No. of pages:120 Pages
Format:Paperback

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About this Product

Multinational corporations (MNCs) are frequently pictured as being at the vanguard of global integration. They face strong incentives to maximize economies of scale in research and development, purchasing, production and marketing, and encounter low barriers in the dissemination of technologies and best practices. This special issue brings together various papers that focus on different aspects of the tension between global and local within MNCs.
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Specifications

SKU9783409124478
Manufacturer Number9783409124478
year published2003
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