Make Em Laugh & Take Their Money : A Few Thoughts On Using Humor As A Speaker or Writer or Sales Professional For Purposes of Persuasion

Drawn from 30 years experience as a popular professional speaker, author of 13 books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of persuasion and influence. Anyone--amateur--or pro--who must stand and deliver speeches, seminars, group sales presentations, serve as toastmaster, or write advertisements, sales letters or newsletters will find fodder here, to be faster on their feet, more confident and adept at being funny with a purpose. The book contains thoughtful insight but also simple shortcuts. Reading it, youll get a better appreciation for the humor around you and humor professionals who entertain you, and youll exit stage left with humor strategies and tricks you can use. Even if youre not all that funny.