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Palgrave Macmillan
Lifestyle Brands : A Guide to Aspirational Marketing
SR 324
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SR19Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
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