Lean-Driven Innovation: Powering Product Development at The Goodyear Tire & Rubber Company

This book describes how the R&D team at The Goodyear Tire & Rubber Company was able to reduce its product development cycle times by 70 percent, improve its on-time delivery performance to close to 100 percent, and improve throughput three-fold by applying lean product development principles. Detailing the steps required to kick off a successful lean initiative, the book shares experiences of this seismic transformation. It explains how lean product development helped Goodyear dramatically improve revenue by having every new product available when the market needed it.