Key Success Factors for Foreign Direct Investment (FDI) in Western Balkan

To define key success factors means to understand the business. In every business, certain issues or activities are key and critical to per-formance and to creation of competitive advantage.To summarize success factors is important in order to confirm their importance with the business-level mangers and to prove if circumstances in the business have changed. This book explains step by step which issues organisation need to take into consideration in order to gain competitive advantage on foreign market. Specific focus will be given to determination of organizational structure. This book assess the fit between one non-for profit orga-nisation (corporate parent) and its business in Western -Balkan. It helps to identify opportunities of parenting, particularly if e.g. busi-ness-unit mangers in subsidiary abroad lack the time and skills to be-come expert. Analysed are furthermore, all aspects they have impact on choice of business location, because determination of business location and choice of new location supports not only the survival of the company, but also its ability to continue to grow.