Interpreting Audiences: The Ethnography of Media Consumption
Printed Book
SR 380
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SKU 9780803984479Publishing Ref 9780803984479
Author:Moores, Shaun
Date of Publication: 2000
Book classification:Learning Languages,English Books,English Books,
No. of pages:164 Pages
Format:Paperback
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About this Product
In this comprehensive guide to important developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices.