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Palgrave Macmillan
Interpretations of Luxury : Exploring the Consumer Perspective
SR 475
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SR28Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Approaches the understanding of luxury by making sense of the concept against the context and time
Introduces the concept of luxuriousness and discusses this from product, brand and service perspective
Explores the constructs of perceived authenticity and uniqueness and how they contribute to the experience of a brand luxury
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