Internationalising Australian Childrens Television Drama

This book examines the tensions inherent in Australian childrens television drama production and Australian cultural policy in a multi-channel international television marketplace. Australian childrens programming has traditionally exported well to European countries and these markets are crucial to its financial viability. However, although the provision of high quality childrens programming remains a key objective of Australian policy makers, and is enforced through local content quotas, European channels are becoming less interested in purchasing this type of material. International sales and co-production agreements are crucial to the production of Australian childrens programs but look set to decrease. Therefore if Australian governments remain convinced that such programming must be produced locally, it is likely further financial assistance will have to be rendered to Australian producers.