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Innovation in Advertising and Branding Communication

Printed Book
SR 281
Inclusive of VAT
Sold as: EACH
SR17Per Month/24 months
Author:Mas-Manchón, Lluís
Date of Publication: 2022
Book classification:Business & Management,English Books,English Books,
No. of pages:196 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices.

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Specifications

SKU9780367561987
Manufacturer Number9780367561987
year published2022
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