Human to Human Selling : How to Sell Real and Lasting Value in an Increasingly Digital and Fast-Paced World

In our increasingly digitized and fast-paced world, human relationships are often strained-sales relationships even more so. Sales professionals must navigate new challenges as they seek to develop meaningful relationships with buyers who are often elusive. <i>Human To Human Selling</i> will appeal to sales professionals and the people who manage them by showing how they can increase sales performance while simultaneously developing strategic relationships with their customers.