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International Product
  1. How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations
Item 1 of 1
International Product
Item 1 of 1

How to Manage Your Global Reputation : A Guide to the Dynamics of International Public Relations

Printed Book
SR 389
Inclusive of VAT
Sold as: EACH
SR23Per Month/24 months
Author:Morley, Michael
Date of Publication: 1998
Book classification:Business & Management,English Books,
No. of pages:184 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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Printed Book

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SR389
Incl. VAT
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About this Product

The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the worlds prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
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Specifications

SKU9781349140725
Manufacturer Number9781349140725
year published1998
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