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Palgrave Macmillan
How to Brand Nations
Cities and Destinations : A Planning Book for Place Branding
SR 302
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SR18Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
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