How a person turns into a brand. A Study on A.R. Rahman

Bachelor Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.2, University of Dhaka, language: English, abstract: This paper is about personal branding of the world famous music composer A.R Rahman. The theme branding has extended its area in more versatile ways. Some objectives have been set up in the beginning of the research paper. His lifestyle, his unique personality, his struggle, obstacles all these have been elaborated in the literature review chapter. Also A.R Rahmans role as brand ambassador has also been stated in the paper. In general a brand is something which distinguishes itself from the typical factors surrounded by the environment as a whole. In this thesis paper it has been shown that A.R Rahman is a brand personality who has distinguished himself from the existing musical trend and established a new era of music. On the other hand A.R Rahmans past and existing music has also been compared. In the methodology chapter it has been stated that to identify some significant factors regarding A.R Rahmans brand personality 45 respondents have been selected. The responses also assisted in the whole research process. Data analysis and findings have been shown in the research paper properly. At the end of the research paper in the conclusion chapter the objectives have been linked up and it has been shown that they are achieved. Also some recommendations have also been stated in this thesis paper.