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Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers

Printed Book
SR 113
Inclusive of VAT
Sold as: EACH
Author:Pay, Kath
Date of Publication: 2025
Book classification:Business & Management,English Books,
No. of pages:334 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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Printed Book

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SR113
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About this Product

Its time to put the marketing back into email marketing.


Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.


Fully updated, this second edition of Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic.


This book will enable you to:

- Master the principles of holistic email marketing to drive higher engagement and ROI

- Create persuasive, customer-focused campaigns using behavioural science and psychology

- Develop email strategies that build lasting, meaningful customer relationships

- Confidently analyse and refine your campaigns for continuous improvement

- Stay ahead of trends with actionable insights into AI, automation and personalisation

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Specifications

SKU9781781339084
Manufacturer Number9781781339084
year published2025
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