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Holiday attachment - The construct

measureand its relation with customer loyalty

Printed Book
SR 292
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Author:George, Babu
Date of Publication: 2012
Book classification:Business & Management,English Books,
No. of pages:96 Pages
Format:Paperback

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About this Product

Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism - Miscellaneous, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows: a) Conceptualization, development, and validation of a scale to measure holiday attachment. b) Examination of holiday attachment as an antecedent of tourist loyalty. c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty. KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.
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Specifications

SKU9783656127062
Manufacturer Number9783656127062
year published2012
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