Grand Brand Rajini: Brand Management the Rajinikanth Way

Rajinikanth is one of the most popular film actors from South India. A devout and self-disciplined individual, his journey from humble beginnings to superstardom is a true rags-to-riches story. An embodiment of strong human values and a cult figure par excellence, the way he conducts himself and manages his career is both distinctive and inspiring.

This book offers an original and insightful take on brand management, using Rajinikanths superstardom as a model for building and sustaining a successful brand.