Book classification:Business & Management,English Books,
No. of pages:312 Pages
Format:Paperback
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SR358
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About this Product
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on "Business Marketing: A Twenty Year Review," a thorough study of industrial/business research from 1978-1997 with critical commenta