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Fundamentals of Business Marketing Research

Printed Book
SR 358
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SR21Per Month/24 months
Author:Plank, Richard E
Date of Publication: 2003
Book classification:Business & Management,English Books,
No. of pages:312 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on "Business Marketing: A Twenty Year Review," a thorough study of industrial/business research from 1978-1997 with critical commenta
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Specifications

SKU9780789023124
Manufacturer Number9780789023124
year published2003
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