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  1. Foundations of Marketing Thought: The Influence of the German Historical School
Item 1 of 1
International Product
Item 1 of 1

Foundations of Marketing Thought: The Influence of the German Historical School

Printed Book
SR 285
Inclusive of VAT
Sold as: EACH
SR17Per Month/24 months
Author:Jones, D.G. Brian
Date of Publication: 2019
Book classification:Business & Management,English Books,English Books,
No. of pages:230 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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Printed Book

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SR285
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About this Product

This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how

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Specifications

SKU9780367876272
Manufacturer Number9780367876272
year published2019
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