Business & ManagementFootball and Management : Comparisons between Sport and Enterprise
Item 1 of 1
Item 1 of 1
SKU 9781349351503Publishing Ref 9781349351503
Palgrave Macmillan
Football and Management : Comparisons between Sport and Enterprise
Printed Book
SR 518
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SR31Per Month/24 months
SKU 9781349351503Publishing Ref 9781349351503
Author:Soderman, S.
Date of Publication: 2012
Book classification:Business & Management,English Books
No. of pages:304 Pages
Format:Paperback
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About this Product
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.