Ethnic Chinese Entrepreneurship in Malaysia: On Contextualisation in International Business Studies

This book examines the case of ethnic Chinese business in Malaysia within the wider context of the relationship between local, national and global markets. It focuses on the complexities of inter-ethnic relations and in particular, the strong economic position of the ethnic Chinese and their impact on the Malaysian economic scene as well as on the wider Southeast Asian region.In turn, it takes small and medium-sized enterprises as case studies, and highlights how these companies not only relate to the domestic economy, but also cater to the global economy, and presents a compelling argument for the introduction of a glocalised perspective in international business studies.