Business & ManagementEscalation of Commitment in Internationalization Processes : The Role of Bounded Rationality in the Uppsala Model
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SKU 9783319887142Publishing Ref 9783319887142
Springer
Escalation of Commitment in Internationalization Processes : The Role of Bounded Rationality in the Uppsala Model
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SKU 9783319887142Publishing Ref 9783319887142
Author:Röber, Björn
Date of Publication: 2018
Book classification:Business & Management,English Books,
No. of pages:214 Pages
Format:Paperback
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About this Product
Presents a thorough discussion of bounded rationality in international business researchIncludes a rare application of laboratory research in studying international business strategyApplies an interdisciplinary approach to studying the well-known Uppsala model