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Springer
Entering Emerging Markets : Motorolas Blueprint for Going Global
SR 389
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About this Product
Regions in Transition.- The 21st Century Has Entered the Door.- An Unprecedented Market Scenario.- The Exploration and Pre-Startup Phase.- The Startup Phase.- The Consolidation Phase.- The Maintenance and Expansion Phase.- Added Value of Market Entry Strategies.- Field Experiences in Virgin Markets.- The Crucial Role of Corporate Functions.- A New Challenge for Human Resources.- Looking Backward and Looking Forward.- Different Regions - One Mission.- The Price for Freedom and Prosperity.
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