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Emerging Trends

Threats and Opportunities in International Marketing: What Executives Need to Know

Printed Book
SR 349
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SR21Per Month/24 months
Author:Czinkota, Michael R.
Date of Publication: 2009
Book classification:Business & Management,English Books,
No. of pages:402 Pages
Format:Paperback

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Printed Book

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SR349
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About this Product

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
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Specifications

SKU9781606490358
Manufacturer Number9781606490358
year published2009
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