Business & ManagementE-Service: New Directions in Theory and Practice: New Directions in Theory and Practice
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SKU 9780765608079Publishing Ref 9780765608079
Routledge
E-Service: New Directions in Theory and Practice: New Directions in Theory and Practice
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SR 320
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SR19Per Month/24 months
SKU 9780765608079Publishing Ref 9780765608079
Author:Rust, Roland T.
Date of Publication: 2002
Book classification:Business & Management,English Books
No. of pages:352 Pages
Format:Paperback
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About this Product
This text provides a collection of different perspectives on "e-Service" and a unified framework to understand it. It focuses on: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities.