E-Marketing Trends. A Visualisation of the Advertising Landscape based on Social Media Networks and their Influence

Seminar paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Stralsund University of Applied Sciences (Wirtschaft), language: English, abstract: This paper explores the role and responsibilities that user data plays in the market influence of larger social media companies. The reason for these inquiries are the current market conditions in which large companies collect user data on a huge scale to create a profile of their users. Of particular interest and complexity under the umbrella of the marketing strategy of a corporation is the topic of its digital presence. This focuses specially on all market participants, competitors and consumers as well as all persons, companies, and institutions that actively participate in the economic market through supply and demand by buying, selling, or exchanging goods or services. This digital presence plays nowadays a crucial role in our digitalised world.