Digital Darwinism : Branding and Business Models in Jeopardy
Printed Book
SR 151
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Sold as: EACH
SKU 9783642544002Publishing Ref 9783642544002
Author:Kreutzer, Ralf T.
Date of Publication: 2014
Book classification:Business & Management,English Books,
No. of pages:272 Pages
Format:Paperback
This book is printed on demand and is non-refundable after purchase
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About this Product
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.