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Palgrave Macmillan
Defending Your Brand : How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
SR 324
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SR19Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
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