ManagementDeep Stall: The Turbulent Story of Boeing Commercial Airplanes
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Item 1 of 1
SKU 9781138273559Publishing Ref 9781138273559
Routledge
Deep Stall: The Turbulent Story of Boeing Commercial Airplanes
Printed Book
SR 333
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SKU 9781138273559Publishing Ref 9781138273559
Author:Lawrence, Philip K.
Date of Publication: 2017
Book classification:Business & Management,English Books,English Books,
No. of pages:174 Pages
Format:Paperback
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About this Product
Boeing is one of the jewels in the US technology crown, but today US jobs are being exported abroad, with most of its aircraft program work based in Asia. Using Airbus as a comparison, Deep Stall utilizes the concept of strategic analysis to explain Boeings decline and what can happen when a company places shareholder value over strategic value.