DARK PR: How Corporate Disinformation Harms Our Health and the Environment

"Think global, act local!" "Be the change you want to see in the world!" "Every little bit counts!" By weaponizing such seemingly innocuous yet powerful narratives, change becomes a matter of personal choice and not that of corporate decisions: switching off lightbulbs to save the environment or exercising to shed the weight weve gained from consuming junk food. In Dark PR, Grant Ennis draws on his decades of experience working in the environmental, philanthropy, and public health sectors to reveal exactly how multinationals go about hoodwinking and manipulating us. In doing so, he lifts the lid on the nine devious frames contained within the cross-industry corporate disrmation playbook. Through denialism, normalization, victim-blaming, multifactorialism, and a variety of other tried-and-tested tactics, corporations divert citizens attention away from the real causes of global problems, leading them into counter-productive blind-alley "solutions" like ethical consumerism and divestment.