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Palgrave Macmillan
CRM Systems in Industrial Companies : Intra- and Inter-Organizational Effects
SR 518
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SR31Per Month/24 months
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About this Product
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
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