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Crisis Response Advertising: Insights and Implications from COVID-19

Printed Book
SR 264
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SR16Per Month/24 months
Author:Hachtmann, Frauke
Date of Publication: 2023
Book classification:Business & Management,English Books
No. of pages:222 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.

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Specifications

SKU9781032288895
Manufacturer Number9781032288895
year published2023
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