Business & ManagementCreative Advertising Concept and Copy: A Practical, Multidisciplinary Approach

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SKU 9781032362045Publishing Ref 9781032362045

Routledge

Creative Advertising Concept and Copy: A Practical

Name: Creative Advertising Concept and Copy: A Practical, Multidisciplinary Approach Miliopoulou, Georgia-Zozeta - Jarir.com KSA
Brand: Routledge
SKU: 9781032362045
Price: 229.00 SAR
Availability: InStock
Author: Miliopoulou, Georgia-Zozeta
ISBN: 1032362049

Multidisciplinary Approach

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SR 229

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SKU 9781032362045Publishing Ref 9781032362045

Author:Miliopoulou, Georgia-Zozeta

Date of Publication: 2024

Book classification:Business & Management,English Books

No. of pages:222 Pages

Format:Paperback

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About this Product

Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.