ManagementCorporate Political Responsibility : How Businesses Can Strengthen Democracy for Mutual Benefit
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SKU 9783662621240Publishing Ref 9783662621240
Springer
Corporate Political Responsibility : How Businesses Can Strengthen Democracy for Mutual Benefit
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SKU 9783662621240Publishing Ref 9783662621240
Author:Bohnen, Johannes
Date of Publication: 2021
Book classification:Business & Management,English Books,
No. of pages:208 Pages
Format:Paperback
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About this Product
Introduction: What Is at Stake?.- Understanding the Public Sphere.- Revitalizing the Public Sphere.- Why Businesses Need a Political Stance.- Creating the Political Brand.- Managing the Political Brand.- Conclusion: Filling the New Attitude with Life.